Consumer Behaviour – alle Bücher

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Routledge Handbook of Consumer Protection and Behaviour in Energy Markets

The Routledge Handbook of Consumer Protection and Behaviour in Energy Marketsprovides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide. Each chapter …

lieferbar ab 20.7.2026.

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

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Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

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Adrienne Steffen, Susanne Doppler
Minimalistic Consumer Behavior

Business Guides on the Go

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

lieferbar innerhalb 2-3 Wochen

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Richard P. Bagozzi, Attila Yaprak
Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

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Alicja Fandrejewska-Nowakowska, Monika Eisenbardt, Tomasz Eisenbardt
Consumer Behavior and Digital Services

Routledge Studies in Marketing

This book analyzes the conditions for the development of eservices and digital services in the European Union. It covers the technological, legal, ethical, and regulatory perspectives, including the prese…

lieferbar ab 12.10.2026.

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

lieferbar innerhalb 2-3 Wochen

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

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Ann-Catrin Cara Pristl
Kundenerwartungen als Retourengrund beim Online-Shopping

Forum Marketing

Online-Shopping erfreut sich großer Beliebtheit. Mit der zunehmenden Nutzung des digitalen Einkaufskanals steigt jedoch auch die Menge an Waren, die zum Anbieter zurückgesandt werden. Retouren gehen wiede…

lieferbar ab 27.7.2026.

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

sofort lieferbar

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Kamil Lubi¿ski, Magdalena Gr¿bosz-Krawczyk
Nostalgic Branding in the Toy Industry

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by p…

lieferbar ab 20.7.2026.

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar in mind. 4 Wochen

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Jeanette Carlsson Hauff, Jonas Nilsson
A Beginner's Guide to Experiments in Consumer Research

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental resea…

lieferbar innerhalb von 1-3 Tagen

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Jeanette Carlsson Hauff, Jonas Nilsson
A Beginner's Guide to Experiments in Consumer Research

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental resea…

lieferbar innerhalb von 1-3 Tagen

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Natalie Wood
The Cost of Living Crisis

Set in the Northern English City of Leeds, in the midst of Liz Truss' 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Chall…

lieferbar ab 20.7.2026.

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Richard H. Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

sofort lieferbar

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Oliver Sweet
The Rules That Make Us

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands l…

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